The visual search technology is able to “pinpoint specific objects, products, patterns and colors in an image and get related items and ideas in real-time,” explains Pinterest. The extension will return related images, and present them directly on the screen. Once added, you hover over an image on a website then click the magnifying glass icon to kick off the visual search. The company says other browsers will be supported in time. To use the new feature, you’ll have to first install Pinterest’s existing browser extension in Google Chrome. (Assuming the suggested products are still available that is!) With the updated extension, you’ll be able to hover on any image on the web in order to find related ideas and products – that is, you can now use visual search on other websites, not only on Pinterest itself.įor example, if you’re shopping online and see a product you like but can’t afford, a click on the new search button could pull up photos of similar items – some of which might be more in your price range. Pinterest has been ramping up its efforts in visual search to make its search and discovery features more useful, but today it’s opening up the technology a bit more with an integration into the company’s Chrome browser extension.
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